Case Studies—Video & Motion Graphics

 

Workscape (2008)

 

Roles

  • Post-Production Art Director
  • Motion Graphics

 

Final Video

Brief

Workscape offers human resource management solutions to a wide range of corporations. Their sales and marketing department was looking to shoot client testimonial videos that would be used by their sales-people in the field and at trade shows.

 

Guiding Pieces

Previous Branding Examples—Workscape’s primary branding element consisted of rolling waves that created dynamic arcs, as they washed across the company’s logos, web reveals & other key marketing imagery

 

Original Video

Video Stills—Our video treatment included lower third IDs & animated title screens.

Redesign Brief

After Workscape shared the videos at a first round of tradeshows, their marketing department decided to take the look of the videos in a different direction. They felt the videos should incorporate the core elements of Workscape’s branding into the kind of sleek 3D motion graphics that can be found in broadcast news bumpers.

 

Redesign Pitch

We introduced the idea of floating video panels as a framing device that would integrate the existing interview footage into a new 3-dimensional space.  These virtual screens were designed to swing into position to reveal supporting text, as needed.  The original title animation was retained at the outset, integrating this new look into Workscape’s main branding identity.  The viewer is then immediately transported into this exciting new space by flying the camera p.o.v. past the planes of translucent waves and video screens.

3D Storyboards—Several examples of how the existing video could be re-framed to exist in a 3D environment.