In 2014, Pop!South decided to put on an all day festival in February to try to brighten up an otherwise dreary month. It was a roaring success, so not only did they decide to host another in 2015, but it was expanded to a full weekend of bands. For this event, not only was print and social media marketing needed, but collateral pieces needed to be designed to help orient attendees and traveling bands and provide scheduling information.
Posters, Flyers & Social Media: